Health Promotion & Disease Prevention

Case Studies on TBE and Type 2 Diabetes

Health Promotion and Disease Prevention for the Sustainable Financing of our Healthcare System 

Our healthcare system is primarily focused on treating diseases and symptoms. However, with an aging population and the rise of chronic diseases, healthcare costs continue to rise. Investing in prevention and health promotion could improve long-term individual health and ease the burden on healthcare systems.

Health promotion and disease prevention are the foundation of a functional and sustainable healthcare system. Proactive measures protect against diseases and help alleviate their progression. This not only enhances individual quality of life but also boosts economic productivity and stability. 

What Is the Difference Between Health Promotion and Prevention?

Health promotion and prevention are closely related concepts, yet they differ in their approach. According to the WHO, health promotion aims to improve overall well-being and encourage healthy lifestyles. Prevention, on the other hand, focuses on preventing diseases or detecting them early.

Definition of Health Promotion

According to the WHO, health promotion is the process of enabling people to improve and maintain their health. This involves promoting a healthy lifestyle, enhancing health awareness, and creating healthy living conditions. Examples of health promotion include fitness programs, anti-smoking campaigns, or nutrition education. 

Definition of Prevention 

While health promotion focuses on broader well-being, prevention narrows in on reducing specific disease risks. Prevention includes targeted measures to reduce disease risks through primary and secondary prevention. Primary prevention aims to avoid the onset of diseases, such as vaccinations. Secondary prevention involves the early detection of diseases to improve their course, such as through screening programs and early medical interventions. 

Health Promotion & Prevention

What are the Benefits of Health Promotion and Prevention for Society? 

Health promotion and prevention are key to improving public health. They not only contribute to the prevention of diseases but also have the potential to save lives. A notable example is provided by a case study on the importance of vaccinations against Tick-borne Encephalitis (TBE). 

TBE is a disease transmitted by ticks, primarily found in certain regions of Europe and Asia. Due to milder winters and rising temperatures, ticks are spreading to new areas, leading to an increased risk of TBE infections. 

As there is no antiviral treatment for TBE, vaccination is critical for reducing TBE mortality. A study by WifOR Institute highlights that vaccination remains a cost-effective preventive measure, even in regions with lower incidence rates. The findings emphasize the potential to prevent severe cases of TBE, reduce the overall disease burden, and offer valuable guidance for policymakers evaluating vaccination strategies in affected areas.

Read the full publication here

Economic Advantages 

Beyond individual health, prevention has far-reaching economic benefits. A preventive approach to health substantially contributes to economic stability by ensuring the long-term employability of the population. By addressing health issues early, people remain fit for work longer, boosting individual productivity and overall economic output. This proactive strategy keeps more individuals active and productive, reinforcing the foundation of a thriving economy. 

Mitigating Healthcare Costs Through Prevention in the Face of Demographic Change 

As demographic change and the rise in chronic diseases drive healthcare costs higher, the number of healthcare professionals is steadily declining. Strategic health promotion investments improve population health and ease system pressures. This is especially crucial, as the increasing costs of expensive treatments in the later stages of illness can be significantly reduced through early intervention. 

What is the government doing for health promotion and prevention? 

Prevention does not only involve addressing existing health problems – it is also about preparing for potential threats before they develop into widespread crises. Strengthening global prevention systems and ensuring their adaptability to future challenges is crucial to protecting health worldwide.

The importance of prevention in dealing with global health crises became evident during the COVID-19 pandemic. As the virus spread across borders, countries that had implemented robust preventive measures were able to mitigate the impact much more effectively than those that did not. Early detection, rapid containment strategies, and public health interventions such as mask mandates, social distancing, and mass vaccinations were key to slowing the spread of the virus. These measures demonstrated that planned prevention can save lives, protect health systems, and minimize economic disruptions. 

What does Germany’s Prevention Act include? 

Internationally, prevention laws and guidelines are set by organizations like the WHO, the EU as well as national health authorities. They provide recommendations that are adopted into national laws and programs. 

The Prevention Act (Präventionsgesetz) in Germany, passed in 2015, represents a landmark shift in public health policy by placing a stronger emphasis on prevention and health promotion. Its primary goal is to integrate preventive measures more deeply into everyday life, creating opportunities for individuals to maintain their health and well-being proactively. 

The act focuses on strengthening health promotion across various settings – such as schools, workplaces, and care facilities – to encourage healthy behaviors early and consistently. By fostering cooperation among health insurance providers, public health services, and other partners, the act aims to tackle diverse factors influencing health outcomes. 

Through initiatives supported by statutory health insurance funds, the law encourages the implementation of campaigns, educational efforts, and community-based projects to reduce health disparities and prevent chronic illnesses. 

By embedding prevention as a core principle in public health policy, the German Prevention Act aims to reduce the long-term burden on the healthcare system while improving quality of life for citizens across all stages of life. 

Germany’s National Diabetes Strategy:  

Building on the Prevention Act, Germany’s National Diabetes Strategy addresses a specific and pressing health challenge. The national awareness and prevention strategy on diabetes in Germany was initiated by the Federal Ministry of Health to increase awareness on the disease and reduce its incidence. 

It combines federal oversight with state-level programs to address rising diabetes rates through prevention and education. By dividing competencies, governments ensure a tailored approach to health challenges at national and local levels. 

Type 2 Diabetes Mellitus (T2DM) accounts for more than 90% of all diabetes cases worldwide and places a heavy burden on both individuals and society. According to a 2016 publication in The Lancet, the global annual cost of diabetes, including treatment, disease management, and complications, amount to $825 billion.

In a recent study, WifOR Institute analyzed the societal impact of early intensive treatment for Type 2 Diabetes in Mexico. The findings show that early intervention not only improves patients’ health but also brings economic and social benefits.

Read more here:

Journal of Comparative Effectiveness Research The Societal Impact of Early Intensified Treatment in Patients With Type 2 Diabetes Mellitus To Study

What role do health insurances play in health promotion and prevention? 

Health insurers play a central role in prevention by funding vaccinations, screenings, and counseling. They also design tailored programs for their members. These include initiatives for sports and nutrition, digital prevention courses, and stress management programs. 

Through informational campaigns and personalized counseling, health insurance providers encourage the use of prevention services and raise awareness about health-promoting behaviors. In doing so, they benefit as well by reducing long-term treatment costs and enhancing their appeal in the competitive market with diverse and high-quality offerings. Thus, health insurance providers contribute not only to individual health care but also to the stabilization of the healthcare system. However, each provider independently decides which preventive measures to offer and promote. 

What can companies do to support prevention and health promotion? 

Companies can contribute to health promotion and prevention by implementing measures that address the specific needs of their employees. These might include ergonomic workplace design, stress management programs, corporate health initiatives like sports and fitness offerings, and regular health check-ups.

Educational initiatives and workshops can also help raise awareness about prevention, encouraging employees to adopt healthier lifestyles. Supporting employee health in this way enhances well-being while also improving productivity and fostering the organization’s competitiveness. 

Additionally, diversity and inclusion (D&I) are vital for promoting health and well-being within the workplace. A diverse and inclusive work environment enhances employees’ sense of belonging, reduces absenteeism, and lowers turnover rates, as demonstrated in a WifOR case study with Novartis. 

Read the full study here.

What role do health insurance companies play in health promotion and prevention?  

Health insurance companies play a central role in health promotion and prevention, as they not only cover the costs of many preventive measures but also offer their own health promotion programs and initiatives. They promote preventive measures such as vaccinations, early detection examinations or counseling services and often also finance sports and nutrition programs to motivate the population to adopt healthier behavior. In addition, they inform their policyholders about prevention options and thus help to raise awareness and prevent illness.  

Conclusion

Health promotion and disease prevention are essential for addressing modern health challenges, from chronic diseases to demographic shifts. Governments, health insurers, companies, and other stakeholders all have unique roles to play in fostering healthier societies. By investing in prevention today, we can create a future where health is not just the absence of disease but a thriving state of physical, mental, and social well-being. 

Ultimately, the success of health promotion and disease prevention hinges on collective action. By integrating these strategies into policies and communities, we can create a ripple effect that improves quality of life, reduces healthcare costs, and builds a healthier future for generations to come.